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Bold Man Laundry Detergent


Our Bold Men liquid laundry detergent formulation is crafted specifically for men to deliver a long-lasting masculine fragrance on all your apparel. Indulge yourself with a classic and sophisticated fresh scent infused with citrus notes, a touch of rosemary, followed by the heart notes of black pepper, cardamom sandalwood, oakmoss, musk, tonka bean and cedar.


  • 5X Ultra Concentrated Products
  • Biodegradable using sugar-based surfactants
  • Safe on all fabrics, colors & whites
  • Free of dyes, optical brighteners, phosphates and dioxane
  • Delivers a long-lasting scent and eliminates body odors
  • To achieve a long-lasting scent there is no need for
    • Scent boosters
    • Fabric softeners
    • Dryer sheets
  • Specially packaged in a 40 fl oz bottle for easy storage & handling
  • Designed for hand wash, standard and high efficiency machines
  • Enhanced energy and water efficiency with cold water washing
  • Helps in softening fabrics and reduce wrinkles
  • Safe to use with chlorine bleach or oxygen bleach 


Follow apparel care instructions. For tough stains pretreat by pouring the Bold Man liquid laundry detergent directly onto fabric, rub gently and soak for  1 hour or overnight if necessary. Use Dispenser for HE washers. For Standard washers, start washer, add detergent to water, then add clothes.

Based on our testing, the following dosages will guide you to determine the correct amount needed per load. Customers are free to try more or less of the recommended amounts to fit their lifestyle.

Washing Type

Small & Medium Loads

Heavy Soiled Loads

Fill Line

High Efficiency Machine (HE)

0.75 fl oz

1.5 fl oz

1 (0.4 fl oz)/ 2 (0.75 fl oz)

Regular Machine

1.5 fl oz

2 fl oz

3 (1 fl oz) / 4 (1.5 fl oz)

Hand Wash

2 fl oz

3 fl oz

Brimful (1.8 fl oz)




Amazon Customers Reviews View on Amazon

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Customer Reviews
4.9 Based on 17 Reviews
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I recommend this product

Now have TWO favorites!

I've used Mambo Man for a year or so, now I'm switching back and forth with Bold Man as my newest choice. I've bought the sample pack previously and can't decide which to buy next. The USPS dropped the ball (and the package), but Bold Man did survive with minimal harm. Thanks for the great products! Highly recommend!

Bill T.
United States
I recommend this product

Love bold man detergent

We love the scent of this detergent. My son is told he smells amazing everywhere he goes! Have even had moms contact me to find out what detergent we use because their kids have come home raving about how good my son smells!

Michelle P.
United States United States
I recommend this product


Due to the kind of work we do our clothes always smell like a bbq pit. This detergent eliminates that odor and smells so nice, hints of a cologne one might wear.

Ann L.
United States United States


Hello Ann, Thank you for your feedback. We are glad it's working for you.

I recommend this product

Lives Up to Its Name

This does have a nice, clean but masculine scent. I noticed days after in the basket (because well, Im one of those people who doesn’t always like to put away laundry as fast as I like to wash) it really does have a nice warm scent, however it is not the one I was looking for. I talked with customer service and these people went out of their way to help me. They offered to work out something to find something I would like. This is a good, powerful and man type of clean smelling detergent. Luckily they have many other selections! Great family company that wants you to be happy with their products!

Jennifer T.
United States United States


Hi Jennifer Thank you for your feedback. We do have other products that are not masculine. We always strive to get a five stars feedback. Let us know how can help you figure out the right scent for you.

I recommend this product

I am in LOVE with this company!!! Their products are the best I've ever used, the customer service alone gets a 5-star rating

I am in LOVE with this company!!! Their products are the best I've ever used, the customer service alone gets a 5-star rating, I really cannot say enough about my experience using Hiketron products. I first found out about Hiketron through a friend of mine, I was helping her fold up blankets for the kids and they smelt so AMAZING so I asked her what she used and she told me, and since then there's been no going back to any other product yes I know that Hiketron is a little more expensive but as we know you get what you pay for and it is worth the few dollars more. You use a lot less detergent and with Hiketron you DO NOT NEED FABRIC SOFTENER so basically, it’s a wash in cost. The smells are just incredible, I have my must haves like Bold man, Royal linen, Energize, and Cotton but I love them all. Also, they keep expanding the selections and I'm always excited when I find out they are coming out with a new scent. If you ever have any questions, you can contact customer service and they respond to you so quickly but that’s who they are they care about their customers. If you're thinking about trying Hiketron but you're not sure what you're wanting to buy, you can always buy the sample pack so you can figure out YOUR must haves. I've also tried some of their face products and not only do they work amazingly but they also smell good they have a clean fresh smell. Even the shipping is incredible as I can place an order one day and either get it the next day or the day after that. Hiketron family-owned business, the first time I received my first order one of the owners, Aziz actually delivered it to my house and asked me what I would like to see in a company, do I have any dislikes so far etc. I was so impressed it was definitely an amazing experience unfortunately since COVID the personal deliveries have stopped well at least for now. All I can say is trying Hiketron was one of the BEST decisions I’ve made.

Kimberly B.
United States United States


Hello Kimberly, Thank you for the detailed review. We love it . Our CEO, Aziz Hikem, insists on doing local deliveries from time to time to meet and greet customers. One of the most points he insists on is to listen to the customer. He actually reads every single review to get a sense of our customer's moral verses our company. Thank you for being such a great customer. Stay safe