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Bold Man Laundry Detergent


Our Bold Men liquid laundry detergent formulation is crafted specifically for men to deliver a long-lasting masculine fragrance on all your apparel. Indulge yourself with a classic and sophisticated fresh scent infused with citrus notes, a touch of rosemary, followed by the heart notes of black pepper, cardamom sandalwood, oakmoss, musk, tonka bean and cedar.


  • 5X Ultra Concentrated Products
  • Biodegradable using sugar-based surfactants
  • Safe on all fabrics, colors & whites
  • Free of dyes, optical brighteners, phosphates and dioxane
  • Delivers a long-lasting scent and eliminates body odors
  • To achieve a long-lasting scent there is no need for
    • Scent boosters
    • Fabric softeners
    • Dryer sheets
  • Specially packaged in a 40 fl oz bottle for easy storage & handling
  • Designed for hand wash, standard and high efficiency machines
  • Enhanced energy and water efficiency with cold water washing
  • Helps in softening fabrics and reduce wrinkles
  • Safe to use with chlorine bleach or oxygen bleach 


Follow apparel care instructions. For tough stains pretreat by pouring the Bold Man liquid laundry detergent directly onto fabric, rub gently and soak for  1 hour or overnight if necessary. Use Dispenser for HE washers. For Standard washers, start washer, add detergent to water, then add clothes.

Based on our testing, the following dosages will guide you to determine the correct amount needed per load. Customers are free to try more or less of the recommended amounts to fit their lifestyle.

Washing Type

Small & Medium Loads

Heavy Soiled Loads

Fill Line

High Efficiency Machine (HE)

0.75 fl oz

1.5 fl oz

1 (0.4 fl oz)/ 2 (0.75 fl oz)

Regular Machine

1.5 fl oz

2 fl oz

3 (1 fl oz) / 4 (1.5 fl oz)

Hand Wash

2 fl oz

3 fl oz

Brimful (1.8 fl oz)




Customer Reviews

Based on 7 reviews Write a review

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4.8 Based on 6 Reviews
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I recommend this product


I’ve been using Hiketron products for over 6 months now, and clearly, there’s nothing on the market that comes close to this product line. I’m constantly getting compliments on how my clothes smell & feel and love the fact that I don’t need additional softeners. Thank you, Hiketron!

Joe I.
United States United States
I recommend this product

Great smelling and soft clothes

Love this clean fresh scent. And clothes are soft!

Megan P.
United States United States

Hello Megan, Thank you for taking the time to share your experience with our product.

I recommend this product


Very good product. Smells great.

Tim W.
United States United States

hello Tim, Thank you for your recommendation and welcome to the Hiketron family.


Bold Man

Bold Man made my clothes and blankets smell fantastic. Great product. Highly recommended for laundering men's clothes.

Richard W.
United States United States

Better than Frey

I love this detergent and the fragrances. In November, I launched into a premium detergent review frenzy. I bought FREY, Hiketron, and Stoneworks. I bought all of the available FREY products (both scents, scent booster, and conditioner) - Hiketron beat out FREY’s combo of all 3 using just the Hiketron detergent. FREY has an awesome scent - while its washing - but virtually undetectable once dried. If it smelled anywhere near as strong as the Hiketron after drying it would be my favorite scent. Stoneworks scent is awesome, but also pretty mild - although I like them for the price and the pod convenience. However. Hiketron, I loved the Mambo Man, Suit Up, and Bold Man. And my clothes got really clean and smelled awesome even after drying on medium or high temp. Including my towels. So I’ll be back again for sure. Would love matching conditioner / fabric softener as my clothes and towels are not quite as soft as using downy, but still worth it nonetheless.

James K.
United States United States

Hello james, Thank you for the detailed feedback. Love it! We have thought hard about the fabric softener and decided not to go this route because of the effects of conditioners on health but after some serious research we found a better way to deliver a fabric conditioner that is plant based. keep an eye on new products coming soon. Have a great day